The fans who would pay you most are the ones you cannot see.
Your buyers, members and contacts sit in tools that cannot see the same person. See what that group is worth.
How big is your audience?
What you make, then your numbers. We use the larger of the two, never the sum.
This shapes what we recommend and how we say it. It does not change the number.
The biggest platform is fine. A rough number is fine.
Spotify or Apple. We will not add this to your followers, because they are largely the same people.
The problem
Your audience is visible. Your fan economy isn't.
You already sell direct. The proof is spread across a membership tool, a store, an email list, a ticketing platform and a chat server, and none of them see the whole fan, so every decision still lives in your head. The real cost is not the software bills. It is the fans who already proved they would buy, sitting in six lists nobody is building on purpose.
The fragmented stack
- Memberships in one tool
- Merch and products in a store
- Email contacts in a list manager
- Tickets in a ticketing platform
- Community in a chat app
- Followers on social platforms
CRWN
- One fan relationship
- One economic record
- One operating system
- One next move
The path
Turn the audience you already built into a business you can operate.
Consolidate
Your buyers, contacts, catalog and offers in one system. The people who already paid you stop living in six disconnected lists.
Build
The recurring offer your fans are most likely to buy: a free front door, then paid levels your most committed fans can climb.
Convert
Previous buyers, members and VIPs first, before any public promotion. The warmest fans come first, on purpose.
Prove
Your first paid CRWN member. A real person paying you on a system you run, not just a published page or a connected account.
Expand
Once the first offer is proven, widen it: the next tier, the next campaign, the next slice of your audience.
The operating system
One fan economy. One next move.
Most tools hand you numbers and leave the decision to you. CRWN shows you the one move your numbers support next, tracks what you promised fans, and measures what changed.
See it.Find the block.One move.Deliver it.Know if it worked.
Your next move
Invite the buyers you already have before the public launch
Why this
Past buyers are your most likely first members, and they cannot join an offer nobody has put in front of them.
After this: open the offer to the rest of your list.
A representative example. Your move is derived from your own account.
Your numbers
The result is computed from your inputs, and it changes when they change.
Assumptions you can check
Every rate the math uses is visible and adjustable.
The reason for the move
Each recommendation shows the evidence it was chosen on.
When there is not enough evidence to be sure, CRWN says so instead of guessing.
First Revenue Launch
Want us to launch it with you?
For qualified artists, the CRWN app does the work with you: consolidate what you already run, build the offer best suited to your fans, invite your warmest buyers first, and launch.
The First Paid Member Guarantee
Qualified artists who complete the required actions acquire at least one paid member within 30 days, or CRWN rebuilds and relaunches the offer at no additional service charge.
Launches are capacity-limited: each one is a hands-on audit, migration and launch campaign with the founder. Self-serve stays open to everyone either way.
Qualification is measured from your calculator answers, not an application form. Run your numbers first.
What it operates
The jobs underneath the promise.
Build what fans can buy
An offer builder and a membership ladder, so committed fans have somewhere to go. The higher rungs carry most of the recurring revenue.
Monetize the direct fan relationship
Your music, albums and products in one storefront, with premium access for members, so years of catalog stop earning only streaming rates.
Deliver what you sold
Live moments your members show up for, and a running record of what you promised each tier and when it is due.
See who creates the value
Who pays you, what each relationship is worth, and what you still owe them, in one place. Your next move is calculated from that record.
Pricing
What it costs to operate at your size.
Launch
$0/mo
+ 12% of what you earn
Prove your first direct-to-fan offer.
Pro
$49/mo
+ 8% of what you earn
Operate a serious direct-to-fan business.
Scale
$199/mo
+ 5% of what you earn
Higher volume, with a team behind it.
Launch has no monthly fee. Pro and Scale add a monthly subscription and take a lower percentage of what you earn. The First Revenue Launch is a separate qualification-based service, priced per engagement, not a software plan.
Questions
Asked by artists who already run a business.
“I already use Patreon, Shopify, Discord and a mailing tool.”
Then you already proved the model, and you are running it across tools that cannot see the same fan. None of them, alone or together, shows you the whole economic relationship or tells you what to do next. Keep any tool that earns its place, and keep releasing on streaming: that is your discovery engine, and CRWN works on the direct side.
“Will I have to move everything at once?”
No. Most artists import their fan contacts first (a CSV works, and a Patreon export is recognized automatically, with tier matching suggested) and build the ladder. Products and catalog follow at your pace. On the assisted launch, CRWN does the migration with you by hand.
“I do not have time to run another platform.”
You are already spending it: five logins, no shared record, every decision made from memory. CRWN hands you one move instead of another dashboard, and tracks what you promised fans so keeping your word does not depend on remembering it.
“What does CRWN cost?”
A free plan and two paid plans, listed above. On Launch you pay the platform percentage only when you earn. Pro and Scale charge monthly and take a lower percentage as you grow.
“What happens first after I sign up?”
A short setup: your artist page, the four-rung ladder (with the workload each promise creates shown before you commit), payments, and your first import of warm fans. Then the roadmap points at one thing: your first paid member.
You already built the audience. Now operate the part that pays.
One number from your own inputs, the offer to build first, and the next move after that.
Free to run. Your numbers, your math, one next move.